Auburn Avenue Development Site Standard Market Study

Market analysis for site in historic district in downtown Atlanta. The project was done for the Historic District Development Corporation, a non-profit community development corporation. The analysis considered mixed-use feasibilities, with a focus on business condominiums and retail. Market dynamics of the competitive market area were considered, and a detailed analysis of the project site's positioning was done. A target market was identified, its potential profiled, and target features and amenities highlighted. Short-term and long-term considerations were included, focusing on phasing as development momentum, particularly residential, continues to occur in the Sweet Auburn area. The final recommendation was for a mixed use development, with the bulk being office condos and street-level retail to serve as amenity.