Edgewood Community Master Plan

The Edgewood Community Master Plan ensures that this dynamic City of Atlanta intown neighborhood continues to grow and evolve in a way that enables it to live up to its potential as a vibrant, sustainable, and diverse area. There had never been any type of planning process done in this neighborhood until this project. Market + Main worked with the Organized Neighbors of Edgewood (ONE), as well as MARTA, representatives from the adjacent neighborhood and NPU, City of Atlanta, the local development community, Atlanta Public Schools, non-profits, and a foundation to create a detailed master plan for the greater Edgewood neighborhood.

This master plan process spanned six months and focused on Land Use, Zoning, Urban Design, Connectivity, and Market elements of the community and produced detailed recommendations for each of these areas. Community involvement was also a key component of this project. We conducted an extensive outreach process that included a large-scale public design workshop, monthly meetings with the neighborhood organization, focus groups with currently relocated residents of Section 8 housing in the area being redeveloped, detailed meetings with interested stakeholders from the neighborhood organization, focus groups with students from both Whitefoord Elementary School and Coan Middle School, and monthly meetings with an advisory group comprised of key partner representatives.

The master plan made recommendations for the greater Edgewood community through the neighborhood core, its corridors, and two strategic sites that were selected for both their size and long-term redevelopment potential. Special attention was given to ensure that this plan supported the community's desire for affordable housing, continued diversity (age, racial, and income), connections to the Edgewood/Candler Park MARTA transit station, leveraging the existing public parks and supplementing with small-scale greenspace, and strengthening Whitefoord Elementary School as a crucial community asset. The master plan was adopted by the neighborhood organization as well as the local Neighborhood Planning Unit (NPU O).